THE STUDIO AT PEPSICO

Since it’s inception in 2015 until 2024, Emily has led creative for the Content Studio at PepsiCo Beverages North America, showing year over year growth of boundary-pushing creative and award-winning work. The Studio, which functions as an extension of the portfolio’s 20+ beverage brand teams and partner to their many valued agencies, considers itself a champion for all creativity. Its model helps train brand teams to be better partners to agencies and enables speed and holistic thinking, while balancing intimacy with perspective, intuition with innovation, and familiarity with experimentation.

In 2023, the Studio flexed its full suite of expertise and capabilities across communications strategy, campaign development, brief writing and training, social listening and analytics, influencer marketing, creative development, community management, and best-in-class production - resulting in first-of-its-kind campaigns that included 1,400+ pieces of created content leading to $10M+ in savings.

Understanding the way people consume content and how brands engage them in those moments has dramatically changed, the Studio houses a unique team focused on long-form development, production, and distribution for episodic, features and documentaries. The team’s work garnered official selection to SXSW, Sundance and Tribeca film festivals, including a behind-the-scenes making of the Pepsi Super Bowl Halftime Show with Showtime (THE SHOW), and the inspiring documentary of an Oregon high school soccer team struggling with racial and class divides (Hood River) distributed on HBO Max.  

Leading a team of creative professionals, Emily embraces the belief that the highest quality, most authentic creative comes through effective collaboration. Each time the Studio works with a brand, it completely customizes how they work together — ensuring each brand has the structure that works for them. The Studio even works alongside agencies to build briefs.