About Emily Sue Smith

Emily and her favorite guitar, a Gibson Hummingbird

Emily Sue Smith (she/her) is a Brooklyn-based creative, writer, musician, and occasional chaos conductor. Think of her as your favorite mixtape: a little nostalgic, a little unexpected, and always emotionally resonant. She makes things—words, songs, stories, brands, spaces—that are often heartfelt, sometimes hilarious, and never boring. Whether she’s turning late-stage capitalism into performance art or crafting one-liners that stick like glitter in your subconscious, Emily approaches creativity like a compulsion—with passion, irreverence, and just the right amount of existential dread.

Outside of her professional work, Emily is the founder and curator of Emily’s Home for Wayward Girls, a living-room-turned-creative-sanctuary where artists, musicians, and storytellers gather for monthly salons. She’s currently working on a novel and collection of short stories, self-publishing a collection of poems about her transition journey, and composing music that sounds like a cross between a love letter and societal meltdown. Her personal projects explore identity, intimacy, and the absurdity of modern life—with equal parts tenderness and bite.

In her career as a Creative Director and Head of Creative, she was known for her sharp storytelling, strategic insight, and ability to make brands matter in culture. With a B.A. from the University of Massachusetts-Amherst—where she was named Distinguished Young Alumni in 2012—Emily has spent her career leading award-winning campaigns across some of the world’s most recognizable brands. From big-stage Super Bowl moments to the smallest, smartest posts, she blends creativity with business impact, crafting work that drives conversation and delivers results. Passionate about inclusive storytelling, Emily thrives on building and mentoring teams, pushing creative boundaries, and bringing brands to life in unexpected ways.

She can be reached across most social media platforms and GMail via the handle EmiSueSmith.