Pepsi | Made for Football Watching

Pepsi and the NFL have had a long and storied partnership. But, as any fan knows, it’s not the league but the team that matters. Working with the local markets in the North Division, we created some highly effective, product (and fan!) centric creative to be utilized within the local markets.

The first year - we worked with partner agencies to build a mobile recipe focused experience that utilized players from the local teams and helped connect Pepsi with iconic Football watching food moments. The second year, with limited budget, we just created great taste and refreshment ads for television, radio, and digital OOH that reinforced Pepsi seat at the table. The results for both years were some of the best for the local markets.