Mountain Dew x VP Debate

During the 2024 Presidential Election season, Diet Mountain Dew unexpectedly found itself in the political spotlight, mentioned in both VP candidates' talking points as a drink for the "common person." Seizing the moment, we fast-tracked a campaign in just one month—concepting, writing, and producing a sharp, timely parody starring VEEP alums Matt Walsh and Timothy Simons. The spot imagined a rogue third-party candidate who, like his mainstream counterparts, was bizarrely obsessed with Diet Mountain Dew. With Matt Spicer directing, I led the creative—developing the concept, writing, and art directing the piece to capture the cultural zeitgeist. Though the ad never aired due to shifting news cycles, it was a bold, rapid-response campaign that reunited a beloved comedy duo and played into the absurdity of politics and pop culture colliding.