LifeWTR: LifeUnseen
In 2021 LIFEWTR created a program called #LifeUnseen aimed to elevate Black, Latinx, Asian, LGBTQIA, and Disabled artists into the spaces they’ve been held back from. So what do you do when artists can’t be showcased in museums and galleries because they’re not CIS straight white males? You create a space that’s all their own. We turned LIFEWTR’s social media channels into a literal gallery in which each artist was proudly displayed.
With the help of artists and influencers, we launched the LifeUnseen gallery on Instagram, Facebook and Twitter. We created over 250 pieces of unique digital content, including content for the individual artists: Each artist received dozens of customized assets for their channels and we introduced LIFEWTR fans to 3 artists a week one at a time, starting with the launch of the #LifeUnseen filmmakers right after the Oscars.