Gatorade Thirst Quencher Always On Digital
We teamed up with Gatorade to create engaging, hard-hitting, evergreen digital assets were aligned specifically to the media priorities and the business needs across the entire portfolio - shifting from an inefficient model of reactively creating assets in short timelines (re: inefficient) that only focused on the main core.
Leveraging insights gleaned from the specifics of the media buy, product audiences by SKU, and historical data - we created an entire portfolio of assets that was used all year round. The results? The most effective digital media campaign performance that Gatorade had seen in years - all for the fraction of the previous costs.
Here is a sample of some of the creative: